Real Time Marketing---What is it?
I am a huge fan of Oreo. I love all kinds of Oreo, cookies, Oreo ice cream, Oreo yogurt, and all of the sudden, it will reminds me of...
Be your own brand Journalist.
My undergraduate major in China was JOURNALISM, so I am so curious when I saw "brand journalism" in Michael Brito's book (chapter 4)....
A lesson from Tesla---Social Business Center of Excellence.
"Unfortunately, it's not like you can turn on the 'media company' button and change operations and behavior overnight. It requires a...
5 key words about Social Business
After reading Michael Brito's book(Your Brand, The Next Media Company) about Chapter 2, I have more clear understand about Social...
Use it everyday, but...how much do you know about it---Converged Media
Paid + Earned + Owned = Converged Media After reading Michael Brito's @Britopian book about the role of converged media, it make me clear...
Let's go back to MAD MEN: why is advertising important?
Advertising is based on one thing: happiness. And you know what happiness is? Happiness is the smell of a new car. It's freedom from...
How to build a Social Media Strategy?
We can not emphasize the importance of Social Media too much nowadays, you can develop a strong connection with your customers if you use...
5 KEYWORDS TO TELL YOUR BRAND STORY
Under no circumstance can we ignore the importance of storytelling too much, especially when I read Michael Brito's book---YOUR BRAND,...
What am I expecting?
People always like to ask me "why you came to America?" I can't tell the answer until I saw this report fromTwitter....
