Real Time Marketing---What is it?
I am a huge fan of Oreo. I love all kinds of Oreo, cookies, Oreo ice cream, Oreo yogurt, and all of the sudden, it will reminds me of...
Be your own brand Journalist.
My undergraduate major in China was JOURNALISM, so I am so curious when I saw "brand journalism" in Michael Brito's book (chapter 4)....
A lesson from Tesla---Social Business Center of Excellence.
"Unfortunately, it's not like you can turn on the 'media company' button and change operations and behavior overnight. It requires a...
5 key words about Social Business
After reading Michael Brito's book(Your Brand, The Next Media Company) about Chapter 2, I have more clear understand about Social...
Use it everyday, but...how much do you know about it---Converged Media
Paid + Earned + Owned = Converged Media After reading Michael Brito's @Britopian book about the role of converged media, it make me clear...
