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Real Time Marketing---What is it?

Ting Lu
2016年5月12日
讀畢需時 2 分鐘

I am a huge fan of Oreo. I love all kinds of Oreo, cookies, Oreo ice cream, Oreo yogurt, and all of the sudden, it will reminds me of milk. Yes, MILK! The milk seems to be the perfect match to the chocolate of the Oreo, making the duo one of the best. But, why? Why we will think of milk when it comes to Oreo? the combination of the Oreo and milk is too popular to us. This is the power of the Real Time Marketing.

Oreo was one brand that seized on the opportunity and they have now popularized this concept of real-time marketing.

Michael Brito said that in his book, chapter 5 --- Building your social business command center, it is true that Oreo did an excellent job in real time marketing. Oreo’s live tweet during the Super Bowl blackout at the Super Dome that sparked a craze for what has now been crowned real-time marketing (RTM).

Brands cannot sit idle and wait for the news cycle before they create game changing content. They should be doing this day in and day out, no questions asked. The reality is that real-time content should only be a small percentage of your brand's content strategy anyway; unless, of course, you are actually reporting news or your products are relevant to pop culture.

From Michael Brito's book---Your Brand: the next media company.

" The evolution from "brand as publisher" to "brand as newsroom" is well upon us and all brands have an opportunity to participate—at their own pace. However, news cycles and modern culture move quickly, so in order to break through, you must create an environment that supports active testing and iteration to generate the key insights that will help you navigate this new world moving forward."

—Gian LaVecchia is a digital marketing strategist with MEC media agency. Find him on Twitter at @GianLaVecchia.