5 key words about Social Business

After reading Michael Brito's book(Your Brand, The Next Media Company) about Chapter 2, I have more clear understand about Social Business strategy and planning. Like he said in this chapter, "A social brand and a social business are completely different yet exactly the same."

So, what's the different between them?

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A social brand is any company, product, or individual that uses social technologies to communicate with social customers, their partners and constituencies, or the general public.

A social business is any company that has integrated and operationalized social media within every job function internally.

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Social brand is external and social business is internal. As social brand, it is not just about branding, it is doing more than posting. Such as, customer service. But, social business handles for the benefit of addressing social needs that enable societies to function more efficiently, it was different from traditional business, it is new. Social business offers a new framework for dealing with social issues, because it can combine all kinds of businesses and know how to improve the quality of life.

So as far as I am concerned, the 5 keys words about social business are:

1. Organization.

2. Engagement.

3. Collaboration.

4. Performance.

5. Transparency.

Social Business - by David Armano

Last but not least, I want to share a video about social business. Hope it will help us to know more about it---Michael Brito talks about Social Business

#socialmedia #planning