Use it everyday, but...how much do you know about it---Converged Media
Paid + Earned + Owned = Converged Media After reading Michael Brito's @Britopian book about the role of converged media, it make me clear...
Let's go back to MAD MEN: why is advertising important?
Advertising is based on one thing: happiness. And you know what happiness is? Happiness is the smell of a new car. It's freedom from...
